Maidenform has one of the longest fashion history of almost any modern lingerie company, it's founder Ida Rosenthal, created the modern lift bra in 1922.

To celebrate their 90th anniversary we created a traveling pop-up museum that went all around the world to various press events. Consisting of a company timeline, video interviews, historical costumes from the archives of their infamous "I had a dream.." ad campaign that ran from the 1940s-1960s and their newest shapewear line. We designed the museum to be housed in roadie style cabbage cases, with lightweight panels that could easily be assembled by one individual.


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